Instead of focusing on pristine beaches and crystal clear ocean as main triggers, users were stimulated to explore the website and book overseas flights through little-known facts about each of the seven destinations Lufthansa wanted to present on the Dreamscapes website. Since life can get pretty predictable, we introduced surprising elements to enhance user experience.
$50,001 to $100,000
Chloe Ravat
Marketing Communications Manager (UK, Ireland, Iceland), Lufthansa
London, United KingdomCompany Size : less than 10 employees