Vijaya Dairy was perceived as a less modern brand with very little brand awareness and zero engagement across digital media. People were not even aware of the different products that Vijaya has to offer apart from milk. It was only considered to be a brand for rural areas, due to the lack of awareness of taste and quality.
$1001 to $5000
Vijaya Dairy
Executive, Vijaya Dairy
Hyderabad, IndiaCompany Size : less than 10 employees