Search engine optimization refers to the technique which can rank your websites high in search results.SEO is a part of SEM which entails both organic and paid search. Organic search is just a natural search that makes your website more visible for the people who are looking for products or services. Paid search is just opposite to this, in which you can pay for your website to rank higher in search results.
The search engine has some methods to prioritize the website contents and this is called indexing. Each search engine has crawlers which scan the web and index the content and following links on each webpage to other web pages. when it comes to SEO, content is king. Without rich content, you will find it difficult to rank for specific keywords and drive traffic to your website. The more content and web pages you publish, the more chances you have at ranking on the search engines. Lottery tickets are a good analogy here.
On-page SEO covers everything you can control on each specific webpage and across your website to make it easy for the search engines to find, index, and understand the topical nature of your content. Off-page SEO covers all aspects of SEO that happen off your website to garner quality inbound links. Off-page SEO entails building relationships with other websites through the creation of attractive content or reaching out to the people who run the websites. This process of building relationships is called link building.
Here are some of the features of using SEO
Responsive website design enables a website to automatically adjust for optimal display on desktop monitors, tablets and smartphones. Because the number of users accessing the Internet from mobile devices is exploding, websites must provide a great mobile user experience.
Title tags based on solid keyword research continue to be a major ranking factor for Google and Bing.
Google is extremely adept at identifying and ranking content that is authoritative, relevant, useful and engaging. content must be written around the specific keywords that have search volume in Google.
A well-optimized internal linking structure enables Google to determine which pages of a website are most important. Links to high-value SEO pages should appear more often, occupy valuable real estate on the page, and be prominent in the website’s overall navigation structure.
A common optimization mistake is packing too many keyword phrases into one page of website content. To maximize lead generation, unique pages must be created for each primary-target keyword grouping.
Here we have a list of some of the top SEO companies in Romania which can provide you better services as per your requirements.