As per the regulations by TRAI, Star needed to maintain a 13 minute inventory for ads, along with a fixed number of minutes per day to sell these ads. The sales team were using excel sheets to keep track of inventory, which meant the process was cumbersome, time consuming and outdated. While there was already an ad aggregator system in place, it was not designed well and aligned with the internal
$25,001 to $50,000
Star Network
Director, Star Network
Mahurgad, IndiaCompany Size : less than 10 employees