The Top 10 Points to Think About When Redesigning Your Website

Your website is one of the most powerful tools for growing your business. It acts as the foundation for all of your marketing initiatives. When properly built, your website may successfully represent your brand and messaging, increase your exposure to new prospective consumers, and assist your audience in better understanding how they will benefit from your products or services.

It is critical to update your website regularly to ensure that it uses the most up-to-date technology, follows current SEO best practices, and fits the changing demands of your business. If you've been using the exact website for several years, it may be time to consider updating to a new design that reflects the current status of your business and positions you for where you want to go in the next years.

The following are some things to think about when rebuilding your website:

1. Mobile-Friendly

Please add this to the list if you haven't already. It is the most important criterion for a website makeover. It is a typical misconception that making a website mobile-friendly necessitates the creation of a separate website. However, it does make your company's information and design precisely available online and mobile.

In the current mobile age, 90% of consumers' time is spent on mobile internet. Based on user behaviour, Google implemented the mobile-first index algorithm in September 2015, which implies that mobile is now one of the primary aspects of improving your company website's Google ranking.

2. Simple Navigation

It is website navigation that comes after mobile-friendliness. Assuming that you have a travel guide with you when you travel to your favourite destination, it will aid you in locating important landmarks and directing you in the right way, making your journey smooth and enjoyable. Similarly, you must ensure that your website is straightforward to navigate, allowing consumers to tour and browse your offerings effortlessly.

Your website must have a navigation menu, either at the top or as a navigation slide, to do this. The navigation slide, sometimes known as the hamburger menu, is less successful than the menu presented at the top. This is because users seldom spend more than 10 seconds on your website, and during that time, they prefer to look over all of the main information that the slide cannot display. In addition, users must click on that button to slide through the menu and choose where they want to go, which is not the case with the top menu. To make users' experiences fluid and quick, the full menu merely lists all key headings with a drop-down icon.

3. Optimize load time and site speed

When you think about revamping a website, you think of speed and performance. This is one subject on which you must concentrate completely. From users' perspective, increasing your website speed from 8 to 2 seconds may raise your conversion rate by 74%.

To reduce loading time, consider picture compression first. Images are one of the primary characteristics influencing page loading time. Unfortunately, several picture compression software accessible on the internet will not allow you to compromise on quality. The second is useless code. Yes, there is yet another reason. Superfluous or unstructured coding often causes your website to cease operating, but did you realize it also impacts loading time? For example, even if the photographs you've posted to the website are in KBs, they take longer to load. Why? After writing a lengthy or superfluous code line, it takes time to loop the whole function, and response time increases. To minimize mistakes and improve site speed, avoid including extraneous coding lines.

4. Keep It Easy and Stupid- KISS

When a business website is crammed with information and design, the days are over. Today, though, it is all about simplicity, elegance, and communication—how well your site interacts with people.

Web designers make certain that they choose neutral colours that match the company's domain. Blue, for example, is the colour of corporations, banks, and medical facilities. As a result, the websites of numerous corporations, financial sectors, and hospitals are developed in a blue hue.

Going back to the forms or contact forms becomes a laborious effort for consumers when filling out forms becomes an infinite activity. As a result, you must understand which information you require from consumers and delete the useless ones. Creating a form with fewer UI components would save users valuable time and provide more areas to tap and type. The KISS principle teaches us to make our designs straightforward for consumers to comprehend and utilize.

5. Use Call-To-Action (CTA)

CTA are very important in improving business success. CTAs can take any shape, size, or context. For example, a submit button included on the contact us page sends an email to the firm informing it of a message sent by a client.

The primary goal of employing CTA is to assess user behaviour. As a result, displaying it on multiple websites allows experts to know their visitors better.

6. Plugins for Social Media

You must integrate social networking plugins into your website. If it isn't already included in the website redesign, have it. Users visit your social media channels straight from the website while exploring to learn about your activities and marketing strategies.

You may integrate social networking plugins on your website at the top or bottom. However, it is preferable to place it near the bottom because the upper portion is covered with the company's logo, contact information, and menu headers, and people may avoid looking at it. Instead, try tagging your social networking plugins with a clever one-liner to attract visitors' attention.

7. Contact Information Is Required

It is shocking to learn that there are business websites that do not offer the contact information for the firm. How will a user contact you if you don't include your phone number or email address? It has been shown that 44% of all website visitors depart if contact information is not provided.

Don't forget to incorporate it if you didn't include it in your prior site while revamping. It can be shown at the top of the homepage or in huge fonts in the website footer. You have a choice!

8. Include a landing page

You are fully conscious of the importance of your company to you. Don't you? Adding a landing page is the next most promising thing you can do to attract strong leads. The landing page persuades consumers to visit your website and look at your services. As a result, it should be clear, brief, aesthetically appealing, and contain material that highlights your company's unique selling qualities.

9. Personalization

Yes, it is time to implement the new feature on your website known as Personalization. Personalization doubles the rate of user engagement. However, this does not imply that you create a different website for each user to provide a personalized experience.

Personalization refers to how you portray your website according to your user's interests, which does not require a highly technological or expensive method. For example, you may customize your website based on the language, nation, or location.

10. Website Copyright 

It is a common misconception that people do not check the website's copyright date. As a result, commercial organizations don't bother changing it, and it remains stagnant at the bottom of the page. As a result, you have no evidence since you updated your website this year.