Mobile Development: Features Every Mobile Commerce App Should Have In 2020

One of the best ways to boost sales for e-commerce businesses is to develop a customized mobile commerce app. This is because mobile apps are evolving higher than the mobile web.

But it's not enough to launch an app to make it both popular and profitable.

The market's best e-commerce apps have several features in common. All of these particular elements focus on improving customer experience, driving sales and increasing conversions.

If your app is still live or in the early stages of development, including the right features will progress to prosperity, success and profitability.

I've listed the top features your m-commerce app must have after analyzing the latest mobile commerce trends, tips and best practices.

1. Push Notifications

The ability to communicate with app users is an important benefit of your mobile commerce app. To that way, you do not have this advantage either for your mobile site or desktop site.

Sending the right push notification at the perfect time can result in sales if leveraged correctly.

You could even handle push notifications like your email marketing campaigns. You can also send updates of the product, discounts, promotions and other offers.

If the deal is so nice that you can send a text message (since you are basically) to your customers about it then send it as a push.

Push notifications are useful for 70% of app users. Within an hour 40% of people engage with push notifications, compared to only 7.5% who totally ignore them.

Try using push alerts to keep customers updated on their orders. For example, when the order arrives at the front door, you can send an "order delivered" message.

2. Location Tracking

As I mentioned previously, 26% of users of the app want to push notifications specific to their locations. In addition, 53% of people agree with mobile apps to share their location.

Using these vital data for your advantage to boost your marketing plan for mobile commerce. There are so many different ways for mobile apps to utilize location tracking.

You may have a "shop locator" feature inside your app for those of you who have physical retail locations. Users can use this to find their current location of the nearest store.

According to a unique user survey, one of the most important features of a mobile commerce app is the ability to locate physical stores from an app.

You can send relevant push notifications in addition to your store location feature, using geofencing technology.

The physical location of an individual can also be used to personalize the home screen of their app as well.

3. Integration with social media

When it comes to buying decisions, 76% of shoppers are impacted by social.

I presume (and I hope) that your organization already has an active social media presence. And get the most out of them, merge those channels with your mobile commerce app.

Here's the explanation. Customers who have installed your mobile app may not be following you on social media. Perhaps your top consumers aren't going to open your app every day, but they're definitely using social media every day.

It can encourage users to follow you by adding your Facebook wall or Instagram feed to your app.

You can still communicate with those people through social media on days when they aren't shopping in the app.

Integration with social media also saves you time when adding content to your app. When you add a YouTube plugin, for example, any video that is posted to your YouTube channel will automatically appear in the app. And it won't have to be uploaded twice.

4. Lots of choices for payment

Let me just take a moment to paint you a picture.

Imagine a customer having just got to know your brand. They may have come across an advertisement on social media or received a suggestion from a colleague. The client visits your website, learns about the first purchase offer for your app and wants to download it.

The user browses for products with the app installed on their device and adds a few items to their shopping cart. Time to checkout, right?

When the consumer goes through the purchase process, they soon find that you don't accept their chosen form of payment. The user leaves the cart, and you probably have lost them forever.

Don't allow that to happen to you. Think about how much work that user was just going through and how disappointed they were about not being able to complete the order.

You can't say anyone has a Visa or Mastercard to pay. Also if the customer holds one of those cards, using an alternative form, they might get better incentives or benefits.

Every mobile e-commerce app must accept:

➙All major credit cards (Visa, Mastercard, Discover, American Express)

➙Debit cards

➙PayPal

➙Apple Pay

➙Google Pay

➙Venmo

We haven't yet reached the point where cryptocurrencies need to be accepted, but that may change within the next five or ten years.

5. Speedy Checkout Process & Customer Support

Let's continue to think about the checkout process for your app. The checkout must be as fast as possible, in addition to accepting several payment methods.

Could complete the perfect mobile trade checkout in seconds. Users will be able to complete the purchasing process in as few as one or two clicks.

However, no matter how easy an app can be, people will still need support. Whether it’s concerned about individual items, refunds, payments, or navigation, you'll need to be available to support your customers.

Don't look at it as something negative.

Conclusion

If you have a mobile app for e-commerce, these must-have features need to be added if you want it to succeed.

All of the above information is based on actual research of high-performance apps.

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