SEO or Search Engine Optimization is the process of designing and developing a website that is search engine friendly and optimizing the quantity of website traffic from search engines.The SEO includes many topics such as black and white SEO techniques,how search engine works,SEO market research,on page optimization ,off page optimization,social media optimization,...
One should have a basic knowledge of computer fundamental and HTML for learning SEO.Doing SEO improves the visibility of webpages in search engine result pages for a target set of keywords.The higher ranking of a webpage in search engine results in its visibility.
Search engines uses algorithm to find out how important a page is.Google consider many factors to rank a website.It is used to calculate the authority of the web page.The page rank will automatically gets improved if another website is linked to a website.
The search engine digs through the index, for pages matching the keywords we search for.Another important feature of google ranking is the content.google checks if the information in the article or pages are valuable or not.The content should be unique and relevant to the site and it should be in such a way that the viewers can easily understand the message.
The factors affecting the SEO ranking are
1.On Page factors which includes keyword research,content,image optimization, outbound links,tag,internal links,keywords in URL,..
2.Off Page factors includes the number of linking domains, linking pages, domain authority, link relevancy,do follow links,links from a home page,contextual links,link anchor,..
3.Domain factors includes domain history that if the domain is penalized , then it affects the ranking.The domain registered for more than a year are worthy which increases its ranking.
4.Site factors includes site map helps search engine to index all pages on your site ,domain trust,server location,mobile optimized site,google search console integration.
The use of appropriate techniques and methods is important, but your actual content is essential. It is essential that a visitor immediately gets the feeling that you know what you're talking about and that he is with you to the right place. Brand building is often considered to be a hectic and difficult task. SEO campaign can accelerate your brand building efforts very effectively and help your customer memories your brand.
SEO drives highly targeted consumers to your site and when you rank higher, the user is most likely to click on your site.SEO is a long-term strategy. While SEO can deliver quick results and that’s what many business owners need but, the impact lasts for a long time.
It can be a hectic task to find a right SEO company to handle your SEO.SEO is a long term investment that can make or break your web presence.We suggest you certain SEO companies which can deliver the best results in affordable pricing.Here are some of the top companies in pakistan
Seoasad is Pakistan's top SEO Company, based in Lahore, Pakistan. Established in 2009, a complete Internet and SEO Marketing company provider that consults and implements your entire web promotion strategy. This includes everything from re-designing your website to SEO services, to Social Media Optimization to developing online application.
Appscinated is specialized in providing high-quality products and services in the fields of software and web development, networking and hardware solutions, information technology, technical support and supplies. Appscinated has the objective of providing solutions and services to meet the critical business needs.
Intellimus provide professional Web Design and Web Development Services to add value to your business and passionate, innovative, dedicated team mixing quality design with effective Web Solutions. They are flexible, adaptable and immediate, and love the possibilities of the Information Technology to develop cutting edge web apps.
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