SEO stands for Search engine optimization.It is the process of improve the ranking of the website in Google and other search engines.It is designed to optimize a website for search engines.Thus it improves the quality of website traffic through organic search engine results. Depending on how well the website is optimized and marketed will decide its position in Search Engines. Higher position will ensure higher traffic to the site, more visitors, means more sales. Optimizing is done with the help of key phrases.
The first step of SEO process is to create high quality keywords.SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases the qualified web traffic.
SEO consists of rearranging the site's architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well. The major types of SEO that can be used to classify the SEO practices undertaken by the marketers include On- page and Off- page SEO.
On-page SEO refers to the activities on the page that is to be published. The On-page SEO activities primarily include infusing keywords in the right quantity, inserting internal links, meta tags, Meta description, building a customized URL structure, inserting the alt attributes, taking care of the image SEO and most importantly providing the users with quality content.
Off-page SEO refers to the activities which includes sharing the post, commenting on the post to build engagement, liking the post on the social media, giving the star ratings to the post, answering the queries of the target consumers
There are 3 kinds of SEO practices
White hat SEO
The white hat seo follows the Google's algorithm to improve the ranking of a site.The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns supported by quality content along with manual research and outreach.
Black hat SEO
Black hat SEO includes the practices that aim at finding weaknesses and loopholes in the Google’s algorithms in order to rank higher in the search engine result pages and this is against the guidelines provided by Google.The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links. These practices aim at misleading the users and redirecting to the sites.
Gray hat SEO
This is the mixture of both white hat seo and black hat seo. The Gray Hat SEO mainly came into practice because of the pressure from the clients to receive results they have been paying for.
Here are some of the advantages of SEO
4.Increased site usability
Choosing an SEO company from millions of companies is a hectic task.With a huge variety of SEO consultants and agencies, there’s a lot to consider. There are of course key skills and values that will make certain agencies better fitted to your company than others.We have a list of top SEO companies in Romania based on certain factors.