A website is the cheapest storefront you can ever purchase for your business. You do not have to pay rent and everything - from the cost of staff to the cost of inventory - is a fraction of what traditional businesses pay. The quickest way to drive customers through the front door is pay per click advertising (also known as PPC). PPC places ads for your products and services on search engines like Google and social outlets like Facebook.
You must understand that the commission you earn per click is a small amount but with high traffic of visitors to your site, the clicks become substantial, and your earning accumulates over time. If you do a keyword search on any of these words, you will discover the most searched for ones among them. Build up your list of keywords from them. Have a mix of lengthy tail keywords and short keywords. Use the medium or low figures of the search result on the keywords in your niche to start with. That's because the competition on such keywords will not be overwhelming. Use the keywords with low competition to build up your list of keywords.
PPC management agencies do exactly what the name implies; they manage your pay per click account for a percentage or a flat fee. Most often these agencies specialize in management for Google Adwords. In fact, Google encourages people to use agencies. They provide a Google Partners program where Adwords agencies can receive special benefits, like seminars and discounts.
Using pay per click advertising services for your business' website is a no-brainer. The brain-work comes into finding the right PPC management company for your company. There are several things to take into account. What kind of service do they offer? Do they manage just Adwords or do they also handle other PPC channels, like Facebook and Bing? What is their reporting like? Do they provide weekly, bi-weekly, or monthly reports?
The principal thing to look for in any marketing agency is how they respond to and treat you as a customer. Think of your PPC management company in the same way you think of your stockbroker. If you have a significant amount of money at a stock brokerage, you would expect to call your and talk to your broker every week. You should expect that same level of service from your pay per click management company.
Pay per click advertising is the quickest way to drive traffic and business to your website. The key to effective PPC is not getting lost in the weeds and in most cases that mean using an agency to manage your pay per click campaign.